Positioning
ICP and Content
Demand Infrastructure
Sales Alignment
Signal Loop
AI substrate:Claude · Clay · n8n · Apollo · Cursor · Perplexity · Make

The marketing system,installed.

AI-powered GTM systems for funded B2B SaaS teams selling globally.
Agencies rent you their hands. This is a system you keep.

Campaigns decay. Systems compound.

You know the pattern. A blog that publishes when someone finds time. Ads a freelancer runs on the side. A LinkedIn streak that dies the week fundraising heats up. Plenty of marketing, and none of it adds up, because nothing underneath connects it.

Predictable pipeline comes from five components running as one machine: positioning, content, demand, sales alignment, and a loop that feeds every lesson back in. Installed builds that machine into your company. AI workflows tuned to your brand, gated for quality, documented, and handed over. When the engagement ends, the system stays.

AI is the multiplier. Architecture is the moat. The wiring between them is what you buy.

Six modules. Seventeen workflows. Yours after the install.

The full system, as it ships. Every workflow is brand-tuned to your company, quality-gated, documented, and handed over. Start with one module and a pilot, or install the machine end to end.

Content Engine

One idea becomes a blog, a LinkedIn set, a newsletter, an X thread, and a sales snippet.

  • 14-stage blog pipeline with editorial gates
  • Programmatic SEO page factory
  • Repurposing engine with a 2-week calendar
  • Founder ghostwriting in your real voice

Search & AI Visibility

Get cited by ChatGPT, Perplexity, and Google AI Overviews, with a tracked share-of-voice log.

  • AI-citation baseline audit
  • Answer-engine optimization (AEO)
  • Citation-bait content briefs
  • Week-over-week visibility tracking

Email & Outbound

Deliverability done right, then newsletters, nurture, and cold outbound that lands in inboxes.

  • Sending infrastructure: SPF, DKIM, DMARC, warmup
  • Newsletter and nurture production
  • Cold outbound engine with ICP-driven sourcing
  • Platform-native output: HubSpot, Klaviyo, Smartlead

Sales Enablement & Proof

Your sales team walks into every deal with the assets and answers already built.

  • Living competitor battlecards
  • Deal-specific one-pagers, decks, brochures
  • Case-study factory with approval gates
  • Review, referral, and advocacy programs

Paid Ads

A full ad-ops pipeline for Google and Meta, from strategy to creative to weekly optimization.

  • Campaign strategy and targeting
  • Creative generation and testing
  • Paused-by-default deploys with launch QA
  • Monitoring, optimization, spend guardrails

Reporting & Competitive Intel

A monthly report your board can read, and a competitive radar that never goes stale.

  • Monthly performance report with real deltas
  • Rank and citation tracking
  • Competitor move monitoring and briefs
  • Metrics that map to pipeline, not vanity

The Pilot installs one workflow from one module. The Sprint installs the foundation underneath them. The full Install ships four workflows across modules. The Fractional engagement runs the whole system for you.

Positioning

We started with positioning. Here is ours.

  • Category: GTM systems for B2B SaaS.
  • ICP: funded Indian SaaS teams selling globally, founder still close to revenue.
  • Wedge: marketing that runs as architecture, not as a campaign calendar.
Built using the Positioning module. See the full doc
ICP and Content

We knew who would read this page before we wrote it.

Primary reader of this page: a founder or first marketing hire at a funded B2B SaaS company, likely building from India and selling globally, who has tried two agencies and one freelancer in the last 18 months, and is currently using ChatGPT to write briefs but has nobody operating the system end to end.

Every section you have read so far was written for that person.

Built using the ICP and Content module. See the full ICP card
Demand Infrastructure

This page is also the demand engine.

  • The CTA above goes to a single intent form, not a calendar widget.
  • The form routes by ICP fit, not by team size.
  • The follow-up is a Loom from Karthik within 24 hours, not a sequence.
Built using the Demand Infrastructure module. See the full setup
Sales Alignment

There is no sales team. There is a system.

Every conversation runs against the same notes structure, the same objection bank, and the same after-call summary template. The output of one call updates the artifacts the next visitor will see. The site learns.

Built using the Sales Alignment module. See the playbook
Signal Loop

What we learn here, you can see here.

After every cycle of real conversations, the artifacts on this site get updated with what we learned. The positioning sharpens. The ICP gets more specific. New objections enter the playbook. Each artifact carries the date it last changed. Check them.

Built using the Signal Loop module. See the latest update log

Systems that already ran. The receipts.

Installed is new. The architecture behind it is not. These three systems were built and run in-house over fourteen years at companies like Techademy: the same architecture, before it had this name. The first client installs are in progress; their artifacts will be published here as they ship.

Pick the level of install your stage actually needs.

Same system, different depths of engagement. Start small, move deeper when the system earns the next step.

72 hours
₹15k$180

AI Visibility Audit

Where ChatGPT, Perplexity, and Google AI Overviews mention you, where they recommend competitors instead, and the ranked fixes. Scored report, ordered by email, no call required.

72 hours
₹40k$480

Positioning Teardown

A recorded teardown of your positioning and homepage, plus a rewritten hero. Yours to keep, no call required.

3 weeks
₹1.5L$1,800

AI Workflow Pilot

One AI workflow, ads, blog, LinkedIn, or sales enablement, live in your stack, your team trained, success metric agreed up front.

Start a pilot
Most first engagements start here30 days

GTM Foundation Sprint

30 days to a working go-to-market system.

  • Positioning doc and ICP card, in your workspace
  • Channel plan and demand engine, live
  • Weekly working sessions, direct with Karthik
₹2L – ₹3L$2,400 – $3,600
Start with a Sprint
60 – 90 days

AI-Marketing Ops Install

Instrument your marketing team with AI. Ship more, spend less.

  • Phased: starts with the ₹1.5L AI Workflow Pilot, credited in full
  • Four workflows installed: ads, blog, LinkedIn, sales enablement
  • Your accounts, your prompts: you own everything
  • Team training, SOPs, and a clean handoff
  • Optional care retainer after: ₹75k / mo
₹5.5L – ₹7L$6,600 – $8,400Total, including the Pilot
Plan an Install
3 – 12 month retainer

Fractional Head of Marketing

Senior marketing leadership, without the senior marketing hire.

  • 10 – 12 hours a week inside your team
  • Runs the system the Sprint installs
  • Weekly ship report, straight to the founder
₹1.75L / mo$2,100 / moFounding-client rate, first 3 clients · standard rate ₹2.5L/mo after · minimum 3 months
Embed a Head of Marketing

Not sure where to start? Book a free 20-minute intro call ›

Two seats. Full transparency.

Installed is new, and I will not pretend otherwise. The receipts above come from fourteen years of building these systems in-house. The client logos come next, and that is exactly what these two seats are for.

The deal: the 3-week AI Workflow Pilot, list price ₹1.5L, for ₹25k. Refundable at handoff if you are not satisfied. In exchange, four things:

  • A named testimonial, only if you are satisfied at handoff
  • A case study with real numbers, approved by you before publishing
  • Two introductions to founders who should see this
  • Your logo on this site
Claim a founding seat ›Seats close August 22, 2026. Seat three pays list price.

Fourteen years of receipts.

I'm Karthik. I spent fourteen years building marketing systems inside companies like Techademy and Google. Different industries, different stages, the same lesson every time: the best teams were not better at campaigns. They had a system underneath the work.

Every workflow Installed ships is one I ran in-house first, with revenue on the line. The numbers higher up this page are those years. The founding cohort is where they become client case studies.

What founders ask before buying.

Can't we just do this ourselves with ChatGPT?

You can, and the instinct is right. What you would be building over six months of founder nights is what gets installed here in three weeks: brand-tuned profiles, quality gates, compliance rules, and reporting. You are not buying AI access. You are buying the operating system and fourteen years of judgment encoded into it.

You are one person. What happens if you disappear?

That is the strongest reason to buy an install instead of an agency. Everything is documented and lives in your accounts, your repos, your tools. If I vanish tomorrow, your system keeps running. If your agency vanishes, your marketing stops the same day.

What do we actually own when the engagement ends?

All of it. The workflows, the prompts, the brand profile, the SOPs, the trackers, the reporting. There is nothing to rent and no retainer trap. The optional care retainer exists for teams that want ongoing tuning, not because the system needs me to run.

Who runs the system after the install?

Your team, and the handoff includes training until they can. A founder or one marketing generalist is enough to operate it. If you want it run for you, that is what the Fractional engagement is.

Why is the pricing public?

Because hidden pricing is a sales tactic, and this whole practice is built to need fewer sales calls, not more. If the price does not fit your budget, you find out at the URL instead of on a discovery call neither of us needed.